"In other words, from the standpoint of economic theory, gifts are often poorly matched with the recipient’s preferences, so holiday gift-giving results in what Waldfogel calls 'an orgy of value destruction'.”
I don't know about anyone else, but I'm at the point in my life when I get what I want (exactly what I want) when I need it. Gift giving is tough for me, because I have a hard time figuring out what someone would really like; recieving gifts is likewise as problematic for the reasons in the article.